There are headlines from 1982: Argentina and Britain go to war over the Falkland Islands, Israel marches into Lebanon, Nicole wins the Eurovision Song Contest with “Ein bisschen Frieden”, Helmut Kohl becomes Chancellor/Head of Government in Germany, the members of the terror organization RAF Mohnhaupt, Schulz and Klar are arrested, short-time work and mass layoffs result in two million unemployed. In the summer of that year, the NATO summit conference in Bonn dominated events in the Federal Republic of Germany.
Do things different.
During this political period, marked by protests, rallies and demonstrations, Kerstin Stromberg and Jürgen Hack laid the foundation stone for their company in 1982. What preceded this is similar to a classic love story: The chemist Jürgen Hack, who works in the oil industry, meets the politically committed student Kerstin Stromberg. He throws his old life overboard and makes a 180-degree turn. Together they run a pub, car repair shop and sheep breeding in a collective in Göttingen. “Autarky”, says Jürgen Hack, “has always been one of our principles, as well as our ambition to do things differently.” In this spirit, in contrast to the “whiter-than-white ideology” propagated by the conventional detergent industry, real ecological alternatives emerge. No surfactants from petroleum but from plants! The sodasan idea was born.
By the way, the name sodasan is composed of two words: on the one hand, “soda” as an ingredient used in many formulations at that time and on the other hand from the word “Sanitas” which stands for health. Scouring powder and dishwashing liquid are the first self-made products under the label sodasan.
The company is relocated to Ammerland near Oldenburg, in the North-West of Lower Saxony. With their idea to oppose the conventional industry with a truly ecological alternative, they are ahead of their time. Ecological washing, rinsing and cleaning has not yet taken up a place in the minds of many consumers.
Demand for green products increases with the change of environmental awareness. 2005 sodasan moves from the farm to a modern factory building in Uplengen, which offers more space for production, warehouse and employees. The company is growing. As the first detergent manufacturer, already in 1996 Sodasan based on the EC organic regulation by ECOCERT certification. It remains a challenge to explain to consumers the difference between conventional and organic detergents.
For this pioneering work that sodasan is doing, Jürgen Hack was awarded the B.A.U.M. Environmental Award in 2015. This is followed in 2018 by the German Sustainability Award (Deutscher Nachhaltigkeitspreis) for the company’s forward thinking that provides impetus.
Today sodasan is an employer for 60 people, distributes 70 eco-certified products in 45 countries and is an integral part on the shelves of the organic markets. Inflation, war in Europe and exploding raw material, packaging and energy prices – the players in the organic sector are currently facing new challenges. “We have not experienced this in 40 years”, says managing director Kerstin Stromberg. “But even in these times we must maintain our high sustainability standards,” Stromberg said. “As before, we must protect our environment from ourselves. It used to be mountains of foam in rivers and oceans in the past, now it’s plastic waste. With our plastic-saving bag-in-box packaging, our refillable concentrates and our bottles made from recycled material, we are always looking for the best packaging solution for our products.” This is another reason why the cooperation with the «Ozeankind» association and the support of the seal breeding station in Norddeich is much more than just and affair of the heart. Behind it is the realization that the environmental problem can only be solved together.
Mission “The clean way to clean”.
There are still a lot of people that the organic pioneer sodasan would like to take with them on the mission “The clean way to clean!”. On the occasion of the 40th anniversary, from September on there will be a revival of the 80s spirit in the form of a room fragrance. The anniversary room fragrance is called “1982” in reference to the founding year of sodasan.
“We have captured the spirit of the 80s in the form of a fragrance with a wink of the eye and have thus followed the wish of our employees to bring this anniversary edition to the market,” says Thorsten Godau, who has been supporting the management team at sodasan since the beginning of the year.
Donation for Ukraine
A total of 10 pallets of urgently needed soaps and disinfectants has been provided by Sodasan for the people of Ukraine. This is a donation in kind in the amount of approx. €30,000.
“Since we were unable to reach our sales partner in Ukraine by phone or e-mail at the beginning of the war to offer our help, we joined the aid initiative “Deine Ukraine Hilfe“ of Bundesverband Naturkost Naturwaren (≈ Federal Association of Natural Food and Natural Products) BNN“, says Sodasan managing director Kerstin Stromberg.
You may find further information on the website www.deine-ukraine-hilfe.de concerning this aid organisation.
sodasan shines in the ÖKOTEST eco-friendly product tests
We may be convinced that our products are “the clean way to clean”, but when the high quality of our products earns them an award from an independent testing organisation, we have every reason to be delighted. With five “very good” and “good” commendations from ÖKOTEST, confirm that we are on the right track.
sodasan’s management team expands
Thorsten Godau (38) joined the sodasan management board on 1 January 2022. Godau, a qualified process engineer, first joined sodasan in 2018 as Operations Manager. Today, Kerstin Stromberg and Jürgen Hack, the two founders of sodasan, are transferring the responsibility for Research and Development, Purchasing, Project Management and Manufacturing over to him.
“Thorsten Godau has exactly the right qualification and dynamics to ensure that sodasan is well positioned for the future, regarding sustainability, energy efficiency and environmentally friendly use of resources,” explains Hack. As a young family man, Godau considers it his calling to work alongside the organic pioneers Stromberg and Hack, supporting the sodasan philosophy of promoting “the clean way to clean”. He finds it fundamental to produce innovative and sustainable alternatives to conventional detergents and cleaning agents that help preserve our planet so that future generations can enjoy living on it.
Certain things are just meant to be – like the partnership between sodasan and Ozeankind®. We are united by the same goal: a clean world.
Changing the world together is the very philosophy behind the partnership between sodasan and Ozeankind®. We support their initiative and make a donation to the cause for every Limited Edition One Ocean product sold.
Let's pitch in together – for oceans without plastic!
Naturally clean as a matter of principle.
It started with a kiss: As activists in the environmental, peace and anti-nuclear movement, Jürgen Hack and Kerstin Stromberg met and fell in love in the early 80s. With a handful of their fellow activists, they embarked on their mission 'the clean way to clean'. Their goal: to offer ecological alternatives to the 'whiter than white' products from the large industrial players. Even back then, the founding team was already certain that you can win in business without sacrificing the environment. The rest is exciting history, which we are still continuing to write.
Our promise for preserving the planet.
Green and pure instead of harsh chemicals: We harness the cleansing power of natural raw materials –nearly half of which are certified organic.
Renewable energy plus reforestation: To protect the climate, our eco-friendly production plant in Ostfriesland is carbon neutral.
Too good to use just once: Our plastic bottles are made from recycled PET or recycled PE.
Refills, not landfills: With our sustainable bag-in-box packaging, you can save up to 92% of plastic waste (compared to the original product).
Join us in our 'no plastic' mission: We do not use any microplastic or water-soluble plastics in our products.
Crude oil? No thanks! When it comes to maintaining the ecological balance and preserving natural resources, we believe that petrochemical ingredients are a no-go.
The clean way to clean! With sodasan.
From dishwasher to environmentalist – you can do it too!
Say adieu to wishy-washy green household products and join us in our mission for a cleaner way to clean
using our strictly eco-friendly detergents and cleaning products.
Discover our range of products!
Matters of the heart
We stand firmly behind people, companies and campaigns that advocate for the protection of our planet and create genuine awareness for sustainability in our society. So we're even happier when environmentalists choose to use sodasan products – such as these two fantastic initiatives, which are both close to our hearts:
Setting sail for Mission Zero!
Did you know that the international shipping industry emits more CO2 each year than the entire Federal Republic of Germany?! If we ever want to end this, we have to start getting behind more sustainable alternatives. The Timbercoast - Cargo Under Sail initiative is doing just that: With the sailing cargo vessel AVONTUUR. Founder Cornelius Bockermann and his crew use the power of the wind to transport goods across the ocean. That way, they demonstrate that there is a sustainable alternative to cargo ships, which are fuelled with heavy crude oil and resemble floating hazardous waste tankers. Just like our mission 'the clean way to clean' anchors ecological responsibility in everyday life, Timbercoast sets sail for environmental protection.
'Sea' the value of natural habitats!
The Wadden Sea of Niedersachsen is an UNESCO World Heritage Site and a marine protection reserve that is home to common and grey seals. Sadly, every year, up to 150 pups are separated from their mothers, because humans carelessly invade their natural habitat. This is when the Norddeich Seal Sanctuary springs into action: Volunteer vets and helpers care for these little pups until they are big enough to be released into the wild of the North Sea. We support this important work by sponsoring seals. This way we help protect the species and help to preserve this unique natural paradise right at our doorstep.